Best Super Bowl 2024 memes: Taylor Swift and Travis Kelce celebrate win, Usher’s halftime show, Beyoncé’s new music and more.

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Best Super Bowl 2024 memes: Taylor Swift and Travis Kelce celebrate win, Usher’s halftime show, Beyoncé’s new music and more.
Kelsey Weekman
Kelsey Weekman
Updated Mon, February 12, 2024 at 6:06 AM GMT+1
4 min read

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Taylor Swift and Travis Kelce embrace after Kansas City’s Super Bowl win. (Credit: @TheSwiftSociety / Twitter)
Though people gathered around their TV screens to watch Super Bowl LVIII — in which the Kansas City Chiefs eked out a 25-22 victory over the San Francisco 49ers in an overtime thriller — much of the discussion about advertisements, on-field plays, unexpected moments and celebrity appearances happened online.

From memes about Taylor Swift chugging a drink to Travis Kelce yelling at his coach to Usher’s halftime show and Beyoncé announcing new music, we compiled the best internet moments of the night.

Taylor Swift and Travis Kelce celebrate the Chiefs’ Super Bowl victory.

The Kansas City tight end hyped up the crowd with a (slightly musical) speech while his pop star girlfriend cheered him on, much to the delight of Swift’s fans online. They shared a long embrace on camera, and the photos immediately started going viral.

Taylor Swift chugs
Shots of the pop star’s reaction to the game have been a staple this football season. Whether she’s looking annoyed, nervous or just chugging her drink, Taylor Swift is seemingly always ripe for meme treatment from her fans.

Travis Kelce yells at Coach Andy Reid
A flustered Travis Kelce got heated in a brief conversation with his coach, grabbing his arm and yelling. Though some fans were concerned, others made jokes about the quick but emotional exchange, imagining what Kelce might have been saying to Reid.

Usher’s halftime show performance resurfaces an old meme
Footage of Usher’s performance at a 2022 NPR Music Tiny Desk Concert went viral again as fans reacted to his halftime greatest hits medley. In the clip, Usher mouths “watch this” while gesturing toward his eyes.