How often will Taylor Swift be shown during the Super Bowl? Now you can bet on it

Taylor Swift’s likely attendance at this year’s Super Bowl — in support of boyfriend and Kansas City Chiefs tight end Travis Kelce — has inspired dozens of prop bets about the pop star.
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Once upon a time, only the most diehard of Taylor Swift fans could be said to be interested in the pop star’s choices at the concession stand.

Now, you can bet on it. Yes, it’s true: This coming Super Bowl Sunday, the odds are 12-to-1 that the biggest pop superstar of our era will be shown holding and eating a hot dog.

The tectonic

The tectonic collision of the NFL and Taylor Swift, two of the biggest entertainment powerhouses in the U.S., dominated TV screens this fall as Swift began dating Travis Kelce, the star tight end for the Kansas City Chiefs.

Now, with 115 million Americans or more poised to watch Kelce’s Chiefs take on the San Francisco 49ers on Feb. 11, sportsbooks are looking for their bite at the publicity ap

Super Bowl proposition bets — wagers about the game that aren’t directly tied to the final outcome — have always been popular. This year, they’ve become a sideshow and a circus all their own. Call it the Taylor Swift effect.