MOM’S THE WORD Travis Kelce’s mom Donna swamped with mega-money offers from brands including own $5m cookie deal amid Taylor Swift fame

TRAVIS Kelce isn’t the only person in his family gearing up to capitalize on a surge of popularity.

The U.S. Sun revealed the Kansas City Chiefs star’s moves, both on and off the field with girlfriend Taylor Swift, have seen him bring him a host of potential new sponsors.

However it’s not just Travis feeling the Swift effect, it’s taking mom Donna along for the ride too, and the 71-year-old can expect to be busy in the coming months.

A source close to the Kelce family has informed The U.S. Sun that several sponsors are queuing up to collaborate with Mama Kelce.

Donna, a former banking executive, has already been working with the likes of Pillsbury, KIND snacks, and Barefoot wine.

Insiders claim that Donna has been approached by investors to launch her nationwide Mama Kelce cookie brand, with a substantial $5 million budget in the offing.

She doesn’t currently have a brand named after her, but ‘Mama Kelce’ has a nice ring to it

There’s optimism that the business could become a smash hit — and this journey might be available for viewing in your living room.

One TV company is planning a reality show about Mrs. Kelce’s life as a mother to two NFL superstars.

Another channel is championing the idea of a “cookie travel show,” which would see Donna travel up and down the country in search of the finest treats around.