Prince William & Kate Middleton Want to ‘Control the Narrative’ After a Year of PR Mistakes

Prince William and Kate Middleton, the Prince and Princess of Wales, have been making efforts to “control the narrative” surrounding their public image following a challenging year of public relations missteps.

This strategy emerged after several high-profile controversies and criticisms affected their image.

Over the past year, William and Kate faced various PR issues, including scrutiny over their handling of certain social issues and criticism about their public appearances and statements.

These issues were compounded by comparisons to other members of the royal family, particularly Prince Harry and Meghan Markle, whose public and media struggles often overshadowed the Waleses’ efforts.

In response to these challenges, the Prince and Princess of Wales have taken several steps to manage their public image more effectively:

1. **Strategic Public Appearances**: William and Kate have focused on increasing their presence at high-profile events and engagements that highlight their charitable work and dedication to important causes.

They have emphasized their roles in mental health advocacy, environmental issues, and other social causes.

2. **Enhanced Media Relations**: They have worked on building better relationships with the media, including providing exclusive interviews and engaging in more transparent communication.

This approach is intended to shape positive narratives and counteract negative press.

3. **Personal Branding**: The couple has made efforts to define and refine their personal brand.

They aim to present themselves as relatable and grounded, countering any perceptions of aloofness or detachment.

4. **Social Media Strategy**: There has been a significant push to leverage social media platforms more effectively.

By directly sharing content through their official channels, they can present their own perspective and achievements, bypassing traditional media filters.

5. **Public Relations Team Overhaul**: In response to previous missteps, there have been changes in their PR team to bring in fresh perspectives and strategies for managing their public image.

Overall, these steps are part of a broader effort to regain control over their public perception and address the issues that have contributed to recent PR challenges.