Super Bowl 2024: How Taylor Swift has led to even more headlines for Travis and Jason Kelce

Travis Kelce, Taylor Swift and Jason Kelce have been making headlines in the NFL

Super Bowl 58: San Francisco 49ers v Kansas City Chiefs

Venue: Allegiant Stadium, Las Vegas Date: Sunday, 11 February Kick-off: 23:30 GMT

BBC coverage: Listen to commentary on BBC Radio 5 Live and follow live text on the BBC Sport website and app

Another Super Bowl and another year of the Kelce brothers, Travis and Jason, making headlines both within and outside NFL circles – and this time it’s been supersized by music megastar Taylor Swift.

The Kelces made history by both playing in last year’s Super Bowl, with Travis’ Kansas City Chiefs beating Jason’s Philadelphia Eagles – after a week their mother Donna dominated in terms of media coverage while talking about her sons.

In the 12 months since then, the brothers have had their own Amazon Prime documentary, they’ve both appeared on Saturday Night Live and their New Heights podcast, already growing in popularity, exploded thanks to a certain blossoming new romance – ending 2023 as the sixth biggest podcast in the United States.

For all the headlines they create off the field, on the field the pair continued to excel. They’re both Super Bowl winners and future Hall of Fame entrants as two of the best players we’ve seen in their respective positions.

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Travis is back in a fourth Super Bowl in five years and broke some big play-off records in getting to Super Bowl 58 against the San Francisco 49ers in Las Vegas, while centre Jason fell just a couple of games short of a rematch but produced another dominant season with the Eagles.

Off the field, the pair have transcended the world of NFL and moved into the news and entertainment sphere – and not just because of Travis’ high-profile relationship with Swift.

Jason was all over social media when he went to watch his brother play the Buffalo Bills, drinking with home fans before the game and picking this first meeting with Swift to go shirtless in the stadium and climb out of his box and into the crowd for pictures.

The 36-year-old was also named as one of People magazine’s sexiest men of the year for 2023 – which Travis reacted to in typical brotherly fashion on their podcast.

“You’re one of the ugliest people I’ve ever seen in my life, so this actually threw me off,” the Chiefs tight end joked.

They’re the hottest sporting siblings in the US right now, and the Super Bowl could be yet another boost to their growing profile.