The Kelce family’s whirlwind 12 months ahead of Super Bowl LVIII… from being split down the middle last season to all descending on Vegas (with a new recruit in Taylor Swift) to support Travis and the Chiefs

This time last year, Travis and Jason Kelce were on the verge of making history as the first ever brothers to lock horns in the Super Bowl.

A feat as unprecedented and gripping as this shined an even brighter spotlight on the Kelce family name. Not only were the pair two of the greatest NFL players of all time in their respective positions, now they would be starring as protagonists of a unique story on the biggest stage in American sport.

Mother Donna, proudly boasting a half-and-half Kansas City Chiefs and Philadelphia Eagles jersey out of support for her warring sons, lapped up the newfound attention ahead of a showpiece heralded by many as ‘Kelce Bowl’.

In the end, it was Travis who earned the bragging rights of all bragging rights as the Chiefs got the better of the Eagles for his second ring, a victory which cemented his legacy as an all-time great.

You could have forgiven the Kelces for thinking the peak of their popularity had been and gone as the dust settled on that historic night in Arizona. Unless they were to meet on that stage again, there was no way they could outdo the attention that comes with a brotherly battle at the Super Bowl… was ther

Fast forward 12 months, however, and the impossible has become possible.

While Jason won’t be there this time around, Travis is gearing up for his second straight Super Bowl appearance over in Las Vegas this weekend, and he’s doing so as one half of the most famous celebrity couple on the planet right now.

The Chiefs star’s romance with Taylor Swift has catapulted him to levels of fame which far outweigh his status as a football player. Thanks to the astonishing hysteria surrounding Swift, largely a result of her dedicated ‘Swiftie’ fanbase, non-football fans now know the name Travis Kelce. They also know the name Jason Kelce. Potentially even Donna, too.

Swift has dominated headlines on every occasion she has either flocked to Arrowhead or taken to the road to support her new man in action, which admittedly has not been to everyone’s taste. Diehard NFL fans, for example, have been spitting feathers over the number of cutaways to Kelce’s girlfriend in the stands during games.